Old is New Again Guilt Free Fashion

by 12 Jan 2020Journal7 comments

Old is New Again Guilt Free Fashion!

I have made it my mission as The Vintage Couturière to restore and resize vintage couture patterns for the 21st century, to bring their designs back to life so they can be worn and enjoyed by ladies seeking exceptional guilt free fashion with impeccable style and craftsmanship.

My mantra for the new decade – Old is New Again Guilt Free Fashion!

I can’t help launch this new web site with a stronger and more positive attitude than ever!

A new decade has dawned and it’s time for change and renewal! We all want what’s best for us, our planet and the future. And I definitely want to have more time making and wearing handmade clothing and guilt free fashion. I refuse to support the fast fashion industry and be a follower! Enough of that. And I refuse to endorse and support unethical fashion chains polluting the planet and exploiting the disadvantaged!

Many people around the world are waking up to the cost of fashion and the fact that we don’t need more of the same and continue to create waste. They want to invest in ethical fashion and sustainable fashion and indeed in the increasing demand for slow fashion meticulously handcrafted for discerning clientele.

The Cost of Fashion

The retail landscape is filling up with second hand vintage fashion outlets and reproductions helping to not only reduce waste but also offer a sense of nostalgia of the past when things had more meaning and value. Many are indeed ‘waking up’ to ethical fashion and taking responsibility, just look at the new groups emerging on social media thanks to videos like this one published on YouTube by The Economist: The Cost of Fashion.



What are Your Thoughts?

This documentary is a sobering realisation of the damage caused by fast fashion. What do you find most confronting about the issues raised? Share your thoughts below.


  1. Mike


    • Olivia

      Thank you Mike 🙂

  2. Barbara Browning

    I totally agree. For my part, I try to buy once, buy classic, buy the best I can afford and dry clean to keep them at their best. I have clothes that I have worn for years, that still look good.I would certainly take advantage of a company that rented out clothing for a week at a time if one was available in this country and if I could be certain of hygiene. That is an excellent idea.

    • Olivia

      Hi Barbara, thanks for your comment. Yes that’s a great idea! It’s already happening with luxury goods and bridal wear but why should they be the exception!

      There’s a niche business in your idea! 🙂

  3. Marcell Spohn Wright

    What an enlightening video! More people need to see this. As a mother of 5 and grandmother of 9 and a person with a master’s degree in sociology specializing in deviance and a behavioral specialist, I have many concerns about where we as a society are going. It’s so huge it’s hard to know where to start. I for one firmly believe to lead by example is best. Second do your homework and be well prepared to answer why you do what you do. Which you have obviously accomplished! I see a society that has lost touch with this beautiful planet we live on that we’re slowly (quickly in some places) destroying. We as a society has also lost touch with people in many ways. Dressing properly was long considered a form of politeness. We have allowed our “throw away” attitudes to seep into relationships, pets, marriages and even some view unborn children as disposable. Very sad and alarming on so many levels. I believe we need to teach our family and friends to appreciate the more simpler things in life. As I said earlier leading by example is number one. Recycling, refurbishing, repairing, and carefully buying are going to be necessary for us to help save our planet. I love this video because it’s revealing things that are often hidden to the average consumer. Kudos to Olivia! I pray you do well in your business.

    • Olivia

      Marcel, thank you for your deeply insightful comment. I wholeheartedly agree. I believe the world is in turmoil with everything going on. We’ve reached a tipping point and if we don’t act quickly and change our values and attitudes things will only get worse. I often reflect on how the world responded during the second world war when everything was rationed and people took care of the things they owned. We are in the midst of our own global crisis and there is a lot to be learned from the past it we take a moment to stop and reflect.

      Thanks for the kudos and well wishes. x


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My Mission

…”keeping traditions alive and conserving what holds value will help alleviate the mounting problems we find ourselves in as we enter a new decade – the 2020’s!”

Olivia Torma

Designer and Maker, The Vintage Couturière

A huge trend is emerging in up-cycled clothing and demand for wearable vintage fashion. Vintage patterns are increasingly growing in demand and value. The problem is some of these fashions and patterns were created for a generation of people who were a different size and it takes some skill to alter them without losing the integrity of the design.

Over many years, I have gathered a modest but stylish collection of vintage patterns, some dating back to when I first began dressmaking in the 1980’s. My vintage fashion patterns dating beyond this time were handed down from my mother or were purchased in recent years from vintage pattern resellers. These date from the 1930’s to the 1960’s.

I have made it my mission as The Vintage Couturière to restore and resize these patterns for the 21st century, to bring their designs back to life so they can be worn and enjoyed by ladies seeking exceptional guilt free fashion with impeccable style and craftsmanship. It’s about keeping traditions alive and conserving what holds value through a commitment to sustainable fashion that will help alleviate the mounting problems we find ourselves in as we enter a new decade – the 2020’s!

My first goal for 2020 is finishing a project I started last year – a 1950’s vintage Jeanne Paquin jacket embellished with tambour embroidery in metallic thread. The pattern for this jacket was published by Vogue. It’s shown in the following image of a Vogue Pattern Book brochure. Read more about this project by clicking the link below.


I hope you’ll join me and support me on my vintage couture journey! Before I end this post though, I would like to point you in the direction of the footer below which will help you navigate my blog and online shop. It’s where you can also leave a comment on my blog posts. I would love to hear your thoughts and whether you think this footer works well for you or not. It’s my preference to keep posts full width so there is little distraction for you while reading.

I look forward to reading your comments and sharing my journey with you. Thanks so much for stopping by!

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#makelesswithmore #thecostoffashion #sustainablefashion #slowfashion #vintagefashion #guiltfreefashion


Hello! Thanks for stopping by! It's great to have you here! If you enjoy reading my posts and seeing my work please let me know by leaving a comment. It would be lovely to hear from you. Thank you, Olivia x

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